Fourth-generation cattleman, Will Harris, shares his evolution from industrial, commodity cowboy to sustainable, humane food producer. A growing group of consumers look at beef consumption as a terrible environmental and moral choice. Harris’s work in southwest Georgia shows how he produces healthy beef that regenerates his soils and allow the animals to express their natural instincts. The 150+ jobs he has created are breathing new life into a community left behind and forgotten due to, as Will says, the industrialization of agriculture.

Filmed in Bluffton, Georgia.

Produced by Peter Byck, Soil Carbon Cowboys.