The Story of Wool ⋆ Regenerative Agriculture Documentary⋆ Savory Institute

Video

The Story of Wool

A Documentary from Savory Institute & Land to Market

By: Savory Institute (2016)

Key Takeaways

The Story of Wool is one of four mini-documentaries released by the Savory Institute in 2016 as part of the Consumer Revolution campaign, the launch point for Land to Market.
The series follows forward-thinking producers, brands, and industry experts to show that there is a better way how we can align our values and purchasing behavior. Each episode focuses on a different industry: meat, leather, wool, and dairy.
This episode follows leaders in the wool industry.
Runtime: 13 mins.
Watch all four episodes: https://www.youtube.com/playlist?list=PLRLvOlmv3cRbZ1-n8wBv1Hptm-G0vGZ_Q

Summary

This 4 part documentary series explores the powerful change in agriculture championed by forward-thinking producers.

Currently, there is rampant exploitation of our land, animals, and people, taking place on a global scale. The true cost of fast-food and fast-fashion are expended in unseen externalities to our local communities and our environment.

In this episode, The Story of Wool, host Chris Kerston, shares stories of Holistic Management practitioners, fiber processors and business partners in: Sweden with Jörgen Andersson of Fjallbete, then in California at Yolo Wool Mill, followed by New York, U.S.A. with Cara Smyth the CEO of the Fair Fashion Center, then Pål Dufva CEO of Woolpower, and finally in Hogsback, South Africa with Rolf Pretorius the leader of the Savory Network Hub in South Africa.